“…Let’s say you’re in Format and you want to get to something 5 tabs away. Five swipes is an unacceptable series of interactions. The carousel model has been disproven repeatedly, every single decade, for several decades. We have the data. It’s a dumb interaction model, full stop … But more objectively, when you ask 100 people to try iOS versus WP versus Android, some clear trends emerge. And the swiping worked against WP more than it helped, based on the data I saw.“ - ‘jragon’, former Microsoft designer (Original in a Reddit AMA, This quote is from a story from Paul Thurrott)
I heat to say it, but this obviously intelligent designer made a very big mistake. Using the ideology of “When you ask 100 people to try iOS versus WP versus Android…” isn’t a good way to prove anything in design. That sort of data proves very little outside of a very specific subset that may or may not have a bias against your product‘s design because of common usage.
In fact, they even go on to say,
“We're talking world-class, professional design researchers. This was wide data, not just a few jackasses with a steno notebook. Variables like that are controlled for.“
You can’t make good design choices with such a small pool of people, especially in this day and age. Many people are used to the hamburger menu, whether or not it’s the best option for the UX (user experience).
I’d be more willing to believe some of his comments if he hadn’t revealed this, but he made a very bad statistical fallacy in this case.
Doesn't matter, though. He's no longer with the company, but still…